Signboards on Wheels

ITA_JUA_GoAlex_BrochMaint_April2017_168
Source: Flickr

Signboards make good marketing materials. Have you ever seen these trucks or vehicles on the roadway with this apparently colorful, catchy and frequently loud ads printed on their sides? I make sure you have. This kind of advertising is common nowadays. This marketing strategy is called mobile billboard advertising or just mobile advertising. Mobile signboard advertising is one of the top growing advertising medium as it provides flexibility and enhanced message delivery on the streets where your consumers are. Company owner often select this kind of technique due to the fact that they wish to stand out from their competitors. You could basically utilize mobile marketing not only for item launches but also for exhibits and occasions, shop openings, election projects, and seasonal sales among others.

You would perhaps ask, what is the edge of mobile billboard advertising to other mediums of marketing? For one, it draws in a great deal of attention. It is an unique way of getting the attention of your target clients. Your customers need not only be the people who would go by your shop or see your poster in one corner of the street but likewise those who are simply walking down the street or having a cup of coffee in the coffee home. Mobile marketing also spikes rival’s shops. It can probably put you one action ahead of your competitors.

Picture you are an entrepreneur who have recently avail of mobile marketing and you were strolling along the street on an excellent Saturday afternoon on your way to the shopping center to go shopping. Then suddenly your attention was caught by this truck that has large speakers on it playing a festive upbeat tune. When you turned around you see this vibrant picture of a stunning resort that looks practically like paradise. Then you realized it was your own advertisement there blissfully making its presence on the streets. You turn around to see how many individuals noticed it like you did. You would be amazed to see that many people turned around to take a look at the loud truck. It’s an excellent sensation isn’t it that individuals take a look at your advertisement even for simply a few seconds?

But then again, you would most likely wonder whether mobile marketing cost much. Certainly you can’t afford another expensive ad. But the bright side is mobile marketing expense lower than other outside mediums of advertising. Compared with print, radio and routine billboards, mobile mediums cost cheaper. If you do choose to attempt mobile billboard marketing, you are perhaps offering your company an ingenious marketing tool at a budget-friendly rate.